Michelin selected Dynamics 365 Business Central because it is sophisticated enough for small and medium-sized businesses while being simple and affordable to install and maintain. The corporate ERP system was too complex and exceeded the IT budget for these entities. Business Central allows Michelin to efficiently onboard its commercial agencies and subsidiaries, with deployment taking less than half the time compared to their enterprise ERP.

Business Central supports Michelin's growth strategy by providing a standardized ERP solution that meets the needs of newly acquired small and medium-sized businesses. This alignment allows Michelin to integrate financial systems quickly and effectively, ensuring that new acquisitions can operate under Michelin's IT standards without the burden of outdated systems. The solution's agility enables rapid implementation, which is crucial for maintaining business continuity during acquisitions.

Business Central offers several benefits to Michelin's subsidiaries, including a clean, modern interface that enhances user experience and interoperability with Microsoft 365 and Power Platform. It supports multiple currencies and provides essential features for financial management, sales, and supply chain management. Additionally, the solution has proven effective, with one commercial agency achieving 134% of its sales projection shortly after deployment.